Today saw the release of Primal Scream’s latest single ‘2013’ from their tenth album “More Light” and the video with rope by me with Nina Russ as model. Bobby Gillespie asked Juliette Larthe and Prettybird to produce the films directed by designer & artist Rei Nadal, SHOWstudio’s new shining star, with styling by Katy England and Ellie Grace Cumming, and Nick Knight as creative consultant.
The film breaks down the boundaries between fashion, rock ‘n’ roll and art. Rei took the politically and socially motivated lyrics and shot a series of scenes closely linked to the properties of the lyrics.
Along with the first film released today, further releases will include a 3 minute film on Channel 4 on Wednesday night, followed by a 9 minute film on 25 February.
“It’s a rock ‘n’ roll record, but modern rock ‘n’ roll,” frontman Bobby Gillespie told BBC Radio 6 Music’s Lauren Laverne previously. “Pretty psychedelic rock, it’s kind of guitar-driven but we use guitars in an orchestral way, not in the normal way people make rock records. I think we do it in a more interesting way. We weave the guitars in with electronics and other acoustic instruments to make the core sound.”
It’s the final solution
to teenage revolution
the total subjugation of the rock n roll nation
Inducted, corrupted, seduced & reduced
Deluded, excluded,
Shackled and hooded